![]() Versace was now advertising to the world, and there was a new explosion of interest. The average person adored these icons and wanted to wear whatever they were wearing. Because Gianni was friends with many huge names in music and films, names like Eric Clapton, Sting, Elton John, Cher, and Michael Jackson, they could wear his creations and show off the Versace designer brand. Versace’s link with music was new for the fashion industry, but the company made it work in a big way. Links to Famous Movie Stars and Musicians She also serves as Vice President of the board of directors. In the ’80s, she designed the company’s Versus line.ĭonatella took on the position of Artistic Director for the Versace Group after her brother was killed in 1997, and her brother, Santo, became the CEO. ![]() She formed her own style as a teen, dyeing her hair platinum blonde and penning herself very dark eyes.įollowing somewhat in the footsteps of her mother and brother, Donatella Versace became Gianni’s advisor and inspiration when he founded Versace in the late ’70s. Donatella Versace Bioīorn May 2, 1955, in Reggio Calabria, Italy, Donatella was the baby of the Versace family and, as she is quoted as saying, “…the best-dressed girl in the city”. Eight days after the murder, Cunanan committed suicide. Cunanan spoke of their relationship as close, but many say no relationship existed. He was the 5th victim of Cunanan, a serial killer, who shot Gianni on his own doorstep. He lived here until a manic fan named Andrew Cunanan murdered him in 1997. He also purchased the lot next to it and spent over $30MM to renovate the place, to create it just the way he wanted it. Gianni moved to Miami in 1992 to a villa in South Beach. Success came to Gianni all through the ’80s and ’90s. He founded Versace in 1978, and in Milan’s Via Della Spiga, the first Versace boutique came to be. He worked until he earned the position of Creative Director and was confident enough to found his own label. He was driven forward by this, so he kept working hard at designing his own lines. For Complice, his designs included the Versace name. He, then, worked for DeParisi, Genny, and Callaghan. Next, he left architecture quickly to move to Milan and into the world of fashion. He took an apprenticeship at his mother’s shop to jumpstart his career. He grew to adore fashion. Gianni actually fashioned his very first dress at the age of 9, a one-shouldered evening gown. 2, 1946, in Reggio Calabria, Italy, Gianni Versace worked with his mother for years as she made dresses. Gianni had hoped that this charm would ring true for Versace, as well, and it did. Originating in mythology, Medusa could make you fall hopelessly and forever in love. You can look up Versace even now on Google, and image after image pops up of the Versace clothes of the ’90s, gorgeous gowns on gorgeous supermodels, like Linda Evangelista – unforgettable!īefore then, the Versace logo had consisted of the founder’s name, but in 1993, the Medusa logo was created. They showed designers that there weren’t only a set couple of ways to do things but that, with imagination and ingenuity, you could create magic – magic like you saw when you looked at Cindy Crawford donning her Versace gowns. The ’80s and ’90s were Versace’s “Golden Era”. ![]() The Couture collection put Versace into their own category, and it was great and unique. Versace was now considered haute couture. Then, in 1989, Gianni released a collection of outfits that were silk with leopard skin and Medusa head prints. In 1982, Versace began putting its name on designer accessories, furniture, and home goods. Versace Background through the ’80s, ’90s, and 2000s For the first four years, the company only made designer, tailored clothes. Instantly a success, Versace designed clothes and costumes for theater and film actors and won award after award. Included in this venture were his sister, Donatella, and his brother, Santo, who inspired him. In Milan, Italy, Gianni Versace established Gianni Versace S.r.l. Versace, from the very beginning, has made fine clothes in a whimsical and intoxicating fashion, and that has been the formula for its success, from its founding until this very day. Because Versace has not only designed and manufactured its clothing but also, distributed and retailed it, it has been of exquisite quality, just as Gianni Versace had envisioned. ![]() When it comes to sultry, sensual, and alluring clothing designers, Versace hovers right at the top. ![]()
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